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Four common reasons people hire a pr/ copywriting firm

Running a business isn’t for the faint hearted.

It’s crazy, challenging work and can sometimes feel like you’re juggling ten hats at the same time – trying to be your own web designer, accountant, secretary, marketer/social media manager and graphic designer, not to mention all the countless tasks you do each day just to keep clients and customers happy.

Sometimes in the beginning stages of entrepreneurship it’s easier to try and keep all these balls balanced on your own.

However, there comes a time in every business where it makes sense (and cents) to call in the pros.

Here are some common reasons why people enlist help from a PR consultant/ copywriter:

1. You are too busy.

You’re out there being the best in the biz and that’s exactly what you should be doing. Usually our clients come to us after struggling with their media marketing for weeks, months or years – and after they’ve run out of ideas for how to get exposure on their own. We work with you to figure out the best means to get the word out about your great service, product or organization. That in turn leaves you with more time to be an expert in your field. We can liaise with you to put together a comprehensive media plan/ schedule, whether you’re just starting out and want to share the great news about your launch or you’ve been working in your area of expertise for a while and simply need to garner more attention. Hiring us is a strategic way to stay relevant in a busy world.

2. You lack consistency.

You may have updated your social media once or twice this year and feel like that’s enough, but in reality if you want to stay relevant and get the word out about what you do, you have to be consistent. We can put together a plan of attack and create a steady stream of media content that’s engaging and keeps you at the forefront of people’s minds.

3. You've got writer's block.

Everyone has a strength and not everyone's is writing. For us, blending words and stringing together sentences comes natural, whereas for many of our clients it’s a pain in the butt or just plain hard. These days content is king if you want to engage your audience and build your following. Your clients want to understand who you are as a person, a brand, and organization – and by telling your story well it helps people feel connected and makes them even happier to support what you do. How you communicate with your audience (on your website, blog, through press releases, the media and social media) helps to build great relationships with your clients and helps them to understand the bigger ‘why’ behind your business.

4. You’ve never dealt with the media before.

Let’s face it, approaching an editor or seasoned journalist can sometimes be intimidating. They might have turned your story down in the past or relayed what you said in a way you didn’t like. Many of our clients love having us work as 'the middle man' to help get your message across in the right way. We do all the leg work – helping you to uncover the underlying story you wish to convey and giving you some interview pointers along the way. Bottom line is: we’ve worked in the media for quite a while and have established valuable relationships with people in the industry who we can trust. We work with them to get you the media coverage you want. On top of that you also get our advice about what works and what doesn’t work for a journalist – we advise on the best timing for a press release and create a plan to help you grow your media presence in a sustainable way.

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